Ethics in Business Case Study Example | Topics and Well Written Essays - 1500 words - 1

Ethics in Business - Case Study Example Businesses must act ethically to all stakeholders, yet the different stakeholders have differing interests. To balance the needs of the various stakeholders becomes a challenge for businesses, which usually results in corporate scandals that have ethical and other long lasting effects. It is for that reason, that this discussion explores the recent ethical issues in businesses, in the United States. The following is a comprehensive list of recent ethical issues, the moral issue, as well as what should be done to resolve the moral dilemma. Marketers looking for edgy corporate advertising usually risk character and shut doors on social responsibility in search for a breakthrough moment. While drawing up competitive advertisements, corporations yearn to be in the limelight, but such advertisements end up bringing unexpected and negative upshots among the audiences or the intended recipients. Recent miscarriages of advertisements are such as the McDonald’s, Pepsi, general motors, ford and Hyundai. The above corporations’ recent advertisements were originally intended to be humorous, although they were unwrapped as insensitive and offensive typecasts. An advertisement by the Pepsi Corporation dubbed the Mountain Dew ad has attracted criticism of propagating racism and venerating cruelty against women. The ad features an African American wrapper, and is deemed as the most insensitive and racist ad in united states. McDonald’s advert â€Å"You are not alone† has been criticized on grounds that it makes light of people suffering from mental illness. General motors run an advert with 1930s settings and incorporates a contemporary remix of a 1930s song that makes references to Chinese people. The general moral issue in the general motors and the Pepsi advert are that they are portraying a racial stereotype. At the

Assignment Research Paper Example | Topics and Well Written Essays - 500 words - 2

Assignment - Research Paper Example Why is this true or not true of Kirkpatricks level three? Please state your answer and rationale in five or less sentences? The concept of evaluating as soon as possible is not valid for level three of Kirkpatrick’s (2006) evaluation (Kirkpatrick, 2009, p.90). Usually the third level of evaluation has to be carried out three to six months after training (Kirkpatrick, 2009, p.90). This is so because only then can it be found out whether the trainees were using what they had learned in their work atmosphere (Kirkpatrick, 2009, p.82). This is the time period involved in translating learning to action. The timing of this evaluation is also very important because, the when exactly a behavior change happens is to be judged precisely and based on that only the third level of evaluation can be conducted (Kirkpatrick, 2009, p.90). 3- What are three criteria for determining resource allocation (money, time, human resources spent) on level four evaluations. In other words, how does an evaluator or organization know the limits for spending money on level four evaluation. Imagine an organization that has 100,000 employees and a common HRD program such as coaching. Please limit your answer to five or less sentences? The three criteria for determining resource allocation on level four evaluation are, 1) how much money went into the training programme, 2) the potentiality of the results expected and 3) the â€Å"number of times that the level four programme has to be carried out (Kirkpatrick, 2009, p.103). But the basic criteria is to allocate as much money that can be reasonably set aside because â€Å"the greater the potential benefits, the more time and money can be spent† (Kirkpatrick, 2009, 92). Also, the number of staff and the time of staff to be utilized for level four evaluation depends on reasonably how many numbers of staff can be spared and also how many are required (Kirkpatrick, 2009, 103). In an organization that has